In the vibrant month of May, as the warmth of spring was still in the air, Shandong Feng'erda Group’s annual gala was grandly held in May 2026 amid great anticipation. All employees gathered together to reflect on past achievements, celebrate the year’s successes, and embark on a new journey. The Group honored every hardworking employee with substantial rewards and celebrated exemplary role models with prestigious accolades, uniting the entire workforce in a spirit of unity and determination to strive for excellence, thereby writing a new chapter in the company’s high-quality development.

This annual conference featured three major incentive initiatives, with honors and rewards presented on the spot to ignite the enthusiasm of all employees:
The Group has set aside a special fund of 600,000 yuan in cash to generously reward top-performing first-level managers. Each recipient will be presented with 100,000 yuan in cash on the spot. This tangible recognition acknowledges the outstanding contributions of key management personnel to the Group’s development and encourages the management team to embrace their mission and achieve even greater success.




To recognize top-performing sales professionals, the Group has established the Outstanding Sales Achievement Award. The award recipient will be presented with a brand-name washing machine valued at 5,000 yuan on the spot. This serves as a tribute to the hard work of all sales staff in deepening market penetration and acquiring new customers, and encourages everyone to follow this example of excellence and strive for even higher sales targets.

The Group has rigorously selected the 2025 “May Day Labor Role Models.” Award recipients will be presented with certificates of honor, custom-made medals, and a cash prize of 2,000 yuan. This initiative aims to promote the craftsmanship spirit of dedication to one’s work and a commitment to excellence, establish exemplary role models for all employees to emulate, and spread the positive energy of hard work and perseverance.

At the conclusion of the ceremony, Mr. Song Yuqiang, Chairman of Shandong Feng'erda Group, delivered an important speech. He provided a comprehensive summary of the Group’s achievements in 2025, acknowledged the hard work and dedication of all employees, conducted an in-depth analysis of industry trends, and outlined the Group’s development strategy and key priorities for 2026. Chairman Song Yuqiang emphasized that on this new journey, all Fengerda employees must remain true to their original aspirations and unite their efforts. With even greater determination and a more pragmatic approach, they should deepen their focus on core businesses, drive innovation and breakthroughs, propel the Group’s high-quality development to new heights, and jointly build the vision of a century-old Fengerda, a top-100 Fengerda, and a 10-billion-yuan Fengerda.

This annual conference serves not only as a tribute to our past achievements but also as a launchpad for our future journey. Standing at this new starting point, all employees of Shandong Feng'erda Group will follow the lead of our role models, draw inspiration from our honors, and move forward with unity and determination to jointly write a new chapter in the Group’s development!